Why are you still using the Real Yellow Pages? Did you know you can put your local business online and possibly save thousands of dollars?
There are many trends signaling the end of an era for the traditional yellow page directories.
The advent of the major search engines like Google and Yahoo and the ability to instantly update your web site have made the real yellow pages nearly obsolete.
The internet is increasingly being used for research and purchasing decisions for many goods and services that were once under the sole monopoly of the yellow pages.
What does that mean for you, the small business owner, today?
Well, if you are one of the many small businesses not utilizing the power of the internet right now, and spending thousands on your real yellow pages ad, you are missing out on the increasing amount of sales and research generated online every day.
If you are only using the Real Yellow Pages and don't have a web site, you need to get a web site today!
You might think that the internet, more specifically your own web site, offers few opportunities for small local businesses. After all, the Web is accessed by millions of people around the globe.
And you would have been fairly correct, up until recently. But matters have been changing rapidly...
More and more, your potential clients are forsaking those heavy Real Yellow Pages paper books for Google, Yahoo and other search engines.
And it's not just the clients. You competitors are beating you to the punch! Faster and faster, local businesses are coming online.
They are using the internet to...
- build trust and deepen relationships with existing local customers by providing friendly, personal information about the business, great content (ex., valuable "do-it-yourself" articles), "web site only" specials, etc. (but this is only the first and most obvious step)
- raise their local profile above that of competitors (that would be you!)
- promote locally and take customers from competitors (you again!)
- and much more.
If your small, local business does not use an internet presence to promote itself, keep in touch with its customers, extend its reach, and take your competitors' customers, your competitors will do it to you, and soon, if they haven't already!
Think about your local business...
Are your Real Yellow Pages ads worth it?
Does your Real Yellow Pages ad...
- attract hundreds, even thousands, of visitors, many of whom become new business, per day?
- PREsell prospective customers before they call you?
- nurture, encourage and develop the relationship you already maintain with existing customers, increasing both loyalty and repeat business?
- command undivided attention? Once they are on your site, you have their total attention (unlike a crowded Yellow Pages page)!
- take clients away from competitors?
- develop new ways to monetize your skills and knowledge?
- give you the ability to update instantly and to reach your clients with seasonal specials, interesting tidbits, etc.?
