Why pay thousands for your real estate lead generation, when you can do it yourself?
You can create a torrent of phone calls and email leads yourself.
What's wrong with the leads from companies that produce leads?
Most of the leads you buy from a lead generation company are not specific to you or your business or company and they can get recycled over and over.
Generating leads is "made for the Net." But that's not the way matters have unfolded.
Why? Because most everyone in the industry, including those in real estate, have tried to force offline methods to an online world. And if you have purchased any real estate leads lately, you probably know what I'm talking about.
The current state of the art in real estate lead generation is pitiful.
Large real estate companies haven't really figured out how to use the Net to generate high volumes of traffic for their agents. They try to use offline models/strategies on the Net... with predictably dismal results.
Worse still, they are so paralyzed at a corporate/technological/sysadmin level that it will be at least five years before they begin to figure out how to empower their agents.
Yes, the Net is becoming a useful real estate demonstration tool -- virtual tours of homes are very nice. But the Web has so much more potential than being a 21st century (excuse the pun!) brochure.
Meanwhile, it's up to the individual agent to sink or swim...choose to swim! There will never be a better, more opportunity-filled time to establish your place on the Net... whether you represent real estate or heavy equipment rentals.
So how can you, as an agent who represents your real estate market, take advantage of this situation?
