- capture your readers attention immediately, in the first sentence.
- your press release needs to read like a news story, not an advertisement
- never exceed more than a single page for your press release
- you should only send your press release to those related in the topic of your press release. PRWeb.com gives you several categories you can select from.
- follow the format of a standard press release. There are guidelines at every online press release site. Following them will insure your press release gets published.
- you should tell a story and use a quote about your product or service in the body of your press release. This makes it much more personal.
- proofread your press release over and over! Go over your press release with a fine tooth comb for grammar and spelling mistakes. I can't stress enough, this is absolutely critical. If your press release has even a single period or comma out of place, chances are very good it won't be published.
Here are several things that are newsworthy that can go into your press release:
- When you start a new web site
- Talk about any new products and services you're offering on your site
- Any awards your business or web site has received
- Tell people about your newsletter
- a contest or sweepstakes related to your web site
- Any joint ventures with other businesses you may be working on
To find out more about press releases and to send one out, go to: www.prweb.com
