Why use the MSN Yellow Pages or the BellSouth Yellow Pages for your local business when you can put your business online yourself?
You might think that the Net, more specifically your own Web site, offers few opportunities for businesses with a customer base clustered in a small geographic area. After all, the Web is "world wide"... a "global medium."
And you would have been fairly correct, up until recently. But matters have been changing rapidly...
More and more, your potential clients are forsaking those heavy BellSouth Yellow Pages paper books and the MSN Yellow Pages for Google and other engines.
And it's not just the clients. Faster and faster, local businesses are coming online. They are using the Net to...
- build trust and deepen relationships with existing local customers by providing friendly, personal information about the business, great content (ex., valuable "do-it-yourself" articles), "web site only" specials, etc. (but this is only the first and most obvious step)
- raise their local profile above that of competitors
- promote locally and take customers from competitors
- and much more.
It's time - develop a solid Web presence, generate targeted traffic, build loyalty through a newsletter for customers, get the edge on local competition, and add new income streams.
If your small, local business does not use a Net presence to promote itself, keep in touch with its customers, extend its reach, and take your competitors' customers, your competitors will do it to you, and soon.
Whatever your local business may be...
Your world, your reach, your impact is now much, much bigger than a 4" x 2" Yellow Pages ad. You can learn how to get 1,000 times (literally) the value of a BellSouth Yellow Pages ad from a Web site, regardless of the type of local business or local clientele you have, and regardless of your background... starting from scratch, no technical skills or Net marketing mastery required.
Are the BellSouth Yellow Pages and MSN Yellow Pages worth it?
Does your BellSouth Yellow Pages or MSN Yellow Pages ad...
- attract hundreds, even thousands, of visitors, many of whom become new business, per day?
- PREsell prospective customers before they call you?
- nurture, encourage and develop the relationship you already maintain with existing customers, increasing both loyalty and repeat business??
- command undivided attention? Once they are on your site, you have their total attention (unlike a crowded Yellow Pages page)!
- take clients away from competitors?
- develop new ways to monetize your skills and knowledge?
- give you the ability to update frequently and to reach your clients with seasonal specials, interesting tidbits, etc.?
