It seems like everyone has their own keyword bidding strategy for Google Adwords, MSN and Yahoo Search Marketing. Some people say you have to find the best converting keywords and bid high to get click-thrus and then lower your bids and pay less. Some people have elaborate keyword tools to figure out the exact keywords to use that supposedly convert.
Then there are people like Jeremy Shoemaker, aka Shoemoney, who's pay-per-click advertising strategy is to pay as little as possible for keywords and throw thousands upon thousands of words and keyphrases at your affiliate marketing offers.
Check out the video below of Shoemoney, explaining his techniques at a recent Affiliate Summit. In the video he explains how he drove traffic to a ringtone offer using MSN and how MSN shut him down after he through a few million words for a ringtone offer into his advertising.
