You can dramatically increase you auction income with or without eBay.
If you are relying on eBay for your auction income you can learn how to put eBay to work for you.
After all, who owns your auction business? You...or eBay?
What's the most amazing thing about eBay?
eBay never owns, warehouses, or ships a single product. However, they do collect a small amount for each transaction... which now adds up to several billions of dollars per year.
A "small amount"... until you consider the cost of doing all the "hard parts" for eBay such as packing, shipping, chasing after the money, handling customer complaints, etc., etc.
A "small amount"... until you realize that you are not building a business of your own, one with true value (i.e., one that can be sold). (However, you are building eBay's equity... its shareholders thank you.)
Do you want you entire auction income to be dependent on eBay?
If most or all of your business revenue is generated by online auctions, you're making a common, but tragic, mistake...
- what if eBay keeps raising its fees as they have in the past?
- worse, not likely, but what if eBay collapsed?
- you are doing too much non-leveraged, manual labor
- you are not generating residual income
- you have no automated revenues.
The online auction business is all about an infinite number of niches. You likely focus on a certain niche that you know or love. Perhaps it's 17th century Flemish coins or Barbie collectables from the 1950s. Whatever your niche...
The key to success in electronic retail (ecommerce) for the small business person is to master that niche. The Web, when properly used, is the ultimate niche marketing-and-selling vehicle. It is literally the ideal situation for small business online retailers.
- most visitors subscribe before buying anything
- it makes it easy to generate recurring revenue
- it's the very foundation for building a business with equity.
Sure, you'll get some signups from the eBay traffic that you refer via allowed links (those few spots that eBay allows you to actually refer off their site) -- and you'll add a few more from your buying eBay customers. But now you can really grow your own list. This list is your lifeblood.
"Why Is Owning the 'Big 3' So Important?"
Well, if eBay tripled their fees tomorrow, you would still have all your own traffic, and your e-zine list, and your customers. So here is what you would do...
- Move YOUR visitors to other auction sites in a flash.
- Adjust your diversification to emphasize other monetization models.
- Modify your e-zine content appropriately, so that recurring business generates other types of revenues (ex., direct sales instead of auctions).
The bottom line? Your equity is YOURS. Don't depend on eBay for your auction income. You depend only on yourself. You (and not eBay) own your business.
Learn how to increase YOUR auction income and OWN your eBay traffic ...
